SUV Awareness
The Challenge - Driving SUV model awareness, using our in-house first data audience platform: Bauer Illuminate.
We worked with a car brand to promote their SUV, using a full-funnel approach
Engagement
Reaching users who were interested in SUVs via auto style targeting, mainly on Bauer’s automotive sites.
Awareness
Reaching families by targeting Illuminate’s Parenting & Families cohort across the Bauer portfolio.
Intent
Reaching users shortlisting the vehicle or competitors, through qualified intent targeting on Parkers & CAR.
The campaign was measured in three ways
Activity across the Bauer portfolio significantly increased campaign reach
Source: Bauer DMP
With each lower funnel stage, CTR and unique engagement increased
An index is given against campaign average to demonstrate direction of CTR.
Source: Google Ad Manager.
% of unique users who clicked or hovered for an extended period over unique campaign viewers.
Source: Bauer DMP.
Brand uplift results showed increases in recall, intent, and preference
A survey was delivered to users exposed to the Illuminate activity, and unexposed users with similar behaviours. These figures are comparisons to the control group.
Source: Bauer DMP