Bauer Automotive audiences
Unparalleled reach across the entire UK automotive market
Bauer Media leads the way in the UK across digital, print and radio channels, further enhanced by market-leading events and lead generation properties.
Each touchpoint in our motoring portfolio is laser-focused on positively influencing private and business car buyers – helping them make informed and smart decisions around their next choice of car.
Bauer Illuminate cohorts
These are defined by contextual, behavioural and declared data signals collected by Bauer Illuminate
Auto Condition - New
Description:
Users frequently interacting with content related to new cars.
Engagement
Audience insights
Top bodystyles browsed on Bauer Media sites
The great fuel tipping point: electric or hybrid?
Description:
Our audiences frequently interact with content related to electric or hybrid cars.
This is defined by contextual, behavioural and declared data signals collected in the past 60 days.
Engagement
Audience insights
Top OEM brands: content about EV or hybrid tech
Trend-spotting: the rise and rise of the SUV
Description:
Users frequently interacting with content related to SUV-type models.
This is defined by contextual, behavioural and declared data signals collected in the past 60 days.
Engagement
Audience insights
Three of the top five make/models are SUVs
Fleet decision-makers
Description:
Users frequently interacting with content related to fleet management across Bauer's B2B portfolio.
This is defined by contextual, behavioural and declared data signals collected in the last 60 days.
Engagement
Audience insights
62% are interested in content related to corporate and social responsibility.
46% engage with Fleet News tools.
20% more likely than Bauer B2B user average to be interested in content related to EV and alternative fuels.
Proven success
92% of Fleet News users agree that Fleet News helps them to make better business decisions.
80% of Fleet News users agree that Fleet News helps them when buying products and services.
Sources: Bauer DMP
Engage with diverse UK audiences
People come to us for motoring advice and heavily engage with content from our brands and our talent they trust
These audiences are available to target in Bauer Illuminate’s safe, trusted and futureproof environment.