Automotive insight
February 2024 Car Buyers’ Snapshot
We surveyed 1134 Parkers.co.uk users to understand their intention to purchase and where they are in the buying process.
Source: Car Buyers’ Snapshot - Parkers.co.uk, February 2024
Does consideration of electric cars remain despite disruptive macro factors? And what are the key trends in 2024?
EV Insights Consideration
36% are considering a full electric car for their next purchase
60% are considering a self-
charging hybrid
36% are considering a plug-in hybrid car for their next purchase
Consideration of full EV compares to 31% a year ago - so our data suggests a small increase in EV consideration
For hybrid this compares to 47% and 25% a year ago - so we have seen an increase in hybrid consideration, too
Base: all those considering buying in the next 12 months and considering new, all car buyers. Source: Bauer Automotive research 2023
EV Insights Trends
Does consideration of electric cars remain despite disruptive macro factors? And what are the key trends in 2024?
The cost of EVs is the biggest barrier to purchase – with 38% suggesting this is a blocker
This is followed by worries about range and infrastructure (both 36%)
Other blockers include taking too long to charge and customers’ inability to have a home charger
7 out of 10 of those looking to buy a car for £30k+ state that their car buying has not been affected by the UK’s cost-of-living crisis
EV buyers are half as likely to be affected by the cost-of-living crisis
The move towards the use of online car buying services was accelerated by Covid and remains in growth. 30% would now consider buying online vs 15% in 2022
Base: all those considering buying in the next 12 months and considering new, all car buyers. Source: Bauer Automotive research 2023